Nokia experiences sales growth in India with Lumia hardware

Nokia has witnessed growth in sales of its Lumia line of Windows Phones in India, according to the Indian Limited. While the company has been pushing in the market place since Nokia adopted Windows Phone, a significant increase in volume is admit in the emerging country. So what's changing for India? There'south something in the air.

Nosotros've previously looked at how Windows Telephone is picking upwards in Bharat and how Nokia is stealing larger portions of the marketshare pie. A recent written report from AdDuplex confirms Nokia's dominance in India. Nokia Primary Executive Officer Stephen Elop had the post-obit to add together on the news:

"In terms of what is happening in Lumia for us in Republic of india, the volumes are picking up quite nicely. We got a broader portfolio in the Indian market from (Lumia) 920 to 620 and 520 and then forth. We are very pleased with the option up we are seeing with those products in India."

Sales of the Lumia family increased to 5.7 million, as reported before this year. Elop continues to explain how India is a prime example where the company is focusing on strategies for both loftier-end and mid-level hardware:

"India sets that aspiration... nosotros also recognised very large number of people who are more than constrained in their ability to spend. I think India is a practiced case where we accept to practice both. In that location are countries around the world where simply high cease plays, United States is an example."

Taking full advantage of mobile operator subsidies to make its high-finish Windows Phones appear more affordable to consumers with attached contracts. India, as well every bit other emerging markets, are important for not only the Finnish manufacturer, merely Microsoft too. It's essential both companies focus on more affordable hardware as well as the expensive flagships.

Source: Indian Express; thank you, Riffraffy, for the tip!

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